How to Do a Grocery Produce Display
The display for any fruit or vegetable in a grocery store makes it dramatically more or less appealing to customers. The produce a customer wants to buy is fresh, well-arranged and perhaps garnished with complimentary products, such as veggie dip near the carrots and cucumbers. If you want people to pick up your fresh fruits and vegetables before they go bad, arrange them in a way that's both attractive to the eye and easy to locate in the store with commonsense.
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Instructions
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Sort through produce on rotation as often as possible. If you can get through each fruit and vegetable, rotate them as needed on a daily basis. Remove items that are very soft or rotting. Rotting fruits and vegetables make the fruits and vegetables around them rot faster.
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Remove fruits and vegetables from their original packaging. If certain items come with excess stems or leaves, such as celery or carrots, chop off and remove the excess pieces so that the item fits attractively and firmly into place in the display.
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Arrange fruits and vegetables in attractive containers, such as woven baskets. Line the containers with fabric to prevent fruit from getting bruises. Position them in an attractive pattern such as tiers, with the bottom level being the largest and the top level being the smallest.
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Set the baskets up at least 6 inches from the ground and ideally at waist height. Setting food items up at this level makes them more appealing.
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Maintain a look of abundance. Continually heap fruits and vegetables as customers take from the top. Tilt baskets forward so they look filled. Let produce intentionally "spill over" from the basket.
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Mist your fruits and vegetables once an hour, perhaps more often in warm months. Any time your fruits and vegetables look dry or dying, remove old leaves and bruised items and mist them lightly.
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Pair fruits and vegetables with eye-catching items or products that could inspire their purchase. For example, place huge pumpkins and gourds as displays near the winter squash. Place pumpkin pie filling and crusts nearby to inspire baking ideas.
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Tips & Warnings
Related items should be arranged together, such as all the peppers in one section, all the onions in one section and all the berries in one section.
Use your space wisely. If your store or market space is small, put less of each item out at once. Get smaller deliveries so that you're always displaying a fresh product.
References
- Photo Credit Brand X Pictures/Brand X Pictures/Getty Images
