How to Make a Trade Show Booth Interactive
Your trade show booth is a place where prospective customers can get information about your products. The flow of information goes the other way as well; a successful trade show appearance can garner your company a number of sales leads to contact in the future. It is not enough to simply design and staff your booth; you must make the consumer experience memorable. Adding interactive elements to your presentation can attract trade show attendees to your booth and make them more excited about your brand.
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Instructions
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Decide what kind of experience you want to provide for your guests. Instead of simply handing out flyers, you need to think of activities that will immerse trade show attendees in the world of your company. Trade Show Advisor, a website that helps managers create positive trade show buzz, mentions a booth created by a dog food manufacturer that included exhibits designed to demonstrate the company's commitment to canine health. In addition to helping consumers decide which variety of dog food would best suit their animal, the booth included a station manned with animal breeders and a nutritionist ready to answer audience questions one-on-one.
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Distribute interesting and useful giveaway items that will attract trade show attendees to your booth. Try to think of items that are useful to your guests. Many companies distribute pens emblazoned with the company logo, so you may want to giveaway branded items that will set you apart. Promotional companies such as Poor Richards Promos will supply you with branded USB memory drives, folding flower vases and rubber bands that will help you generate interest.
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Assign employees who will attend the show to staff interactive stations in and around your booth. Some of these stations should be purely informational. For example, if you work at an auto parts company, you can create a display that demonstrates your parts are more durable than those from other firms. Other stations in your booth should blend information and fun. Trade Show Marketing, a website that chronicles trade show news and provides advice, points out that renting a telephone booth-shaped wind machine allows you to generate interest and distribute coupons or fliers in an interesting manner to customers who step inside.
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Equip your booth with sections that encourage customer interaction at the show and in the future. Many companies hold a raffle that requires attendees to submit their name and contact information. These raffle slips can be used after the trade show to make sales pitches. Encourage interactivity by creating a raffle that offers a giveaway or discount in exchange for visiting your booth on multiple days.
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Assign some of your more personable employees to invite passersby to take a look at your booth and make sure you monitor the state of your booth throughout the day. Attendees should be enjoying your booth and should be staying longer than they do at the others.
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