How to Describe a Product That You Are Selling
Businesses rely on product sales to bring in profits and capitalize on the risk involved in bringing a product to market. Each employee involved in the promotion and sale of a product needs to understand the importance of properly describing and pitching the product to each potential customer. From a business perspective, each individual in a position to interact with potential buyers should understand the basic principles of selling a product. This includes those in management, sales and customer service positions.
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Instructions
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Link the product to a customer need and explain how your product will satisfy that need. This is perhaps the most important part of selling your product. Provide the customer with a compelling reason your product will help him accomplish a task more efficiently or improve a specific work process. For instance, someone trying to sell wrinkle-resistant travel wear should highlight the fact that wrinkle-resistant clothing allows for easier packing and often eliminates the need for ironing clothes upon arrival at the destination.
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Point out the physical features of the product, such as material, color and size. Explain how each contributes to the functionality of the product. For instance, discuss why a particular material works to enhance the product's performance and durability. Delve into the various color options available and explain any reasoning behind choosing specific color options, such as seasonal or overall consumer trends. Provide details on the various sizes available for the product so the consumer, or supplier, understands the full range of available options.
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Point out any differences between your product and the competitor's product. In a competitive marketplace, you need to set your product apart from the competitors to increase sales and gain a solid piece of the market. Point out differences related specifically to product characteristics, such as a larger size for the same price or a variety of color options. Explain any performance differences and provide the buyer with an example of how those differences can relate to ease of use and improved efficiency.
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Give customers an incentive to purchase your product by pointing out any lifetime guarantees or other warranties. This shows that your company has confidence in the product and will help encourage your customer to make a purchase.
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