Customized Telesales Training
Telesales representatives sell products and services over the phone. Some telesales employees make outbound calls to solicit services whereas others receive inbound calls from clients. Telesales agents are employed in several different industries. The training they receive is customized to fit the objectives of the organization.
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Function
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Customized telesales training is designed to meet the specific demands of a particular organization or job. Training sessions are customized with course content that is relevant to the individual products and services of the organization. For example, customized telesales training for insurance agents who sell policies over the phone would include workbooks, role-playing sessions, and videos geared toward meeting the needs of insurance clients over the phone.
Benefits and Features
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Customized telesales training is beneficial for sales representatives because the training is delivered in a manner that builds upon individual sales skills. Training increases product knowledge and sales techniques. Courses are delivered in person, online or a combination of both to ensure telesales agents have a thorough understanding of course competencies. Role playing gives agents the opportunity to practice newly learned techniques prior to interacting with actual clients.
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Considerations
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Delivering a sales pitch is different over the phone. Sales representatives cannot react to changes in body language or sense the mood of their client. This makes selling over the phone more of a challenge than selling in person. An effective telesales training program teaches representatives how to overcome the challenges and unique objections they face while selling over the phone.
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References
- Photo Credit woman with headset image by Valentin Mosichev from Fotolia.com