The Wow Factor in Customer Service

Friendly, helpful service is key in creating the "wow" factor.

Rude customers seem like a hassle to deal with, but in many cases that rudeness simply indicates frustration. You can easily clear that frustration while creating customer loyalty by creating the "wow" factor when providing customer service.

Listen Effectively

Customers want to know that you see them as human beings. Instead of reciting a rehearsed speech, address customer concerns person by person. Everyone has a different situation and likes to know that you will address his particular circumstances. Listen to the customer's full comments before confirming your understanding and pressing forward.

Be Extra-Helpful

Go above and beyond to help the customer. If the customer has a complaint about your product or service, address it by demonstrating to her your willingness to remedy the situation, even at the cost of extra time, effort or money. The loss will make up for itself if you gain a returning customer.

Be Unspontaneously Spontaneous

When customers bring no specific complaints to you, create the "wow" factor by planning out acts of helpfulness that seem spontaneous. Try approaching a customer first or providing extra advice to a client free of charge.

References

• Customer Service Training Center: The WOW Factor
• Entrepreneur: Creating Customer Service Dynamos
• eProfit News: The Wow Factor in Customer Service