What Is Phone Canvassing?

Canvassing by phone is a quick way to get results.

Phone canvassing is a form of gathering or disseminating information by telephone. Political campaigns use it to increase the voter base; marketing campaigns use it to sell products. Various other organizations use phone canvassing to gather data or opinions.

Political Canvassing

Political volunteers use phone canvassing to encourage voter registration and to garner support by reaching registered voters. Some political phone canvassing is automated and used recorded messages.

Marketing

Marketing companies use phone canvassing to survey consumers about their buying habits. Phone canvassing can also inform consumers about new products or help enhance the sales of existing products.

Scams

Unsavory or bogus companies may attempt to gather financial information over the phone. Use the Better Business Bureau to identify the authenticity of any company canvassing you.

Considerations

Phone canvassers should identify themselves by name and the organization they represent. They should also disclose why they are calling, what they expect from you and their organization's privacy policy.

References

• University of Maryland: Article
• Campus Activism: Phone Canvassing
• Ace Project: Phone Canvassing/Training