The Best Day of the Week to Send Out an E-Newsletter


There are many theories on what makes the best day to send out an e-newsletter or marketing e-mail but answers vary between study groups and professionals. While some days are better than others, a lot depends specifically on your readers.


  • Fewer e-mails are sent and received on Friday, which would make it the logical choice for giving your e-newsletter visibility. In 2005, ExactTarget and eROI released separate studies that showed consumers opening the most marketing e-mails on Fridays; however, that has changed in more recent studies, which have featured Saturdays, Mondays and Wednesdays as the days with the highest open rate.


  • MailerMailer and ExactTarget research studies show Saturdays and Sundays -- but especially Sundays -- as a good time to send e-newsletters because people tend to not just open them, but scroll through and click on the links. "Click-through rates" are consistently high on Fridays and weekends, according to eROI as well. The relative agreement among researchers could bode well for senders of e-newsletters.


  • Another high-performing day for both opening and clicking on links is Monday. Everybody receives a high volume of emails on Monday, but maybe that just puts them in the mood to open everything up, after a weekend away from work.

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  • Photo Credit Email LCD display image by Alex Yeung from
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