There are many theories on what makes the best day to send out an e-newsletter or marketing e-mail but answers vary between study groups and professionals. While some days are better than others, a lot depends specifically on your readers.
Fewer e-mails are sent and received on Friday, which would make it the logical choice for giving your e-newsletter visibility. In 2005, ExactTarget and eROI released separate studies that showed consumers opening the most marketing e-mails on Fridays; however, that has changed in more recent studies, which have featured Saturdays, Mondays and Wednesdays as the days with the highest open rate.
MailerMailer and ExactTarget research studies show Saturdays and Sundays -- but especially Sundays -- as a good time to send e-newsletters because people tend to not just open them, but scroll through and click on the links. "Click-through rates" are consistently high on Fridays and weekends, according to eROI as well. The relative agreement among researchers could bode well for senders of e-newsletters.
Another high-performing day for both opening and clicking on links is Monday. Everybody receives a high volume of emails on Monday, but maybe that just puts them in the mood to open everything up, after a weekend away from work.
- Photo Credit Email LCD display image by Alex Yeung from Fotolia.com