How Does an End-User Information System Improve Business Value?

End users of business information include a wide swath of individuals and businesses. They typically use a company's product and make decisions based on the information system that produces facts or data for review.

Tangible

Business value is both tangible and intangible. Tangible results from an end-user information system includes higher sales revenue, more skilled employees who desire to work in the organization, improved marketing messages and higher inventory turnover from increased sales.

Intangible

Intangible benefits are the results not seen from the information system. This may be higher goodwill from customers, increased value of physical assets or better word of mouth recommendations from consumers.

Considerations

Most companies can improve their end-user information system if necessary. Business owners and managers will need to find ways of getting information directly to consumers in an easier manner. This can be accomplished by using websites, social media networks, advertising or other activities that will coordinate the delivery of information to these users.

References

• BusinessDictionary.com: End User
• BusinessDictionary.com: Information System
• AllBusiness: Business Value
• Microsoft: Creating Business Value Through Better Collaboration