Lack of Customer Service and Its Impact

Good customer service retains your clients.

How a business treats its customers before, during and after they have purchased a product or service is called customer service. It is an important part of building business relationships.

Types of Customer Service

Customer service involves looking after customers by ensuring they are satisfied with the service or product they have received. Good service includes offering information and advice, refunds or apologies if a customer is not happy. Friendly and prompt service are also good characteristics.

Benefits

Good customer service will give your business a good reputation. Customers will trust you have their best interests at heart and you will retain their business and gain customer referrals from them. You will attract new customers who trust you.

Effects of Poor Customer Service

Poor customer service will aggravate your customers because they are not satisfied with how you treated them. You could lose their business and decrease your reputability. In turn, this could lead to a decrease in your profits as you lose customers. The impact will be depend how extensive your lack of customer service is.

References

• Customer Service Manager: Defintions of Customer Service
• Entrepeneur: Customer Service