Christian Booksellers Association Guidelines
Since 1950, the Christian Booksellers Association (CBA) has helped Christian stores and suppliers equip "those called to share the Good News and make disciples through Christian retail excellence." To carry out this mission, the trade association establishes uniform criteria and guidelines that Christian businesses must meet and sustain to use the CBA label, a mark of industry distinction.
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Membership Benefits
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Those meeting these membership guidelines have certain advantages over non-members, according to the CBA website. For example, they have access to an exclusive network of 1,700 fellow retailers and 500 suppliers whose total sales are worth over $4.63 billion. In addition, the association provides members with cost-saving benefits, increased visibility, advocacy services and other industry-specific resources and training.
Retailers
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To obtain and retain full CBA membership, Christian stores and other distributors must have sufficient capital, and comply with all local business licensing and zoning regulations. They also must carry at least a 75% Christian and church-related inventory, and already be open or set to open within 90 days of applying. Retailers may be owned by individuals, churches, Christian ministries or corporations.
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Suppliers
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Christian merchandise providers must have 10 or more existing Christian retail clients to become and remain CBA members. In addition, suppliers must submit a catalog or product sample to the association with their application.
Other CBA Affiliations
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Businesses that don't meet the above requirements may still associate with CBA as retail affiliate, retail support or auxiliary members. For example, retail supporters are those that offer additional products and services to at least 10 Christian distributors. Auxiliary members, on the other hand, include any individual professional or entity that "supports Christian retail."
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