The Role of Distributors in Marketing Food Industries
Wholesale and retail food sellers commonly choose their inventories from products offered by numerous producers and manufacturers. A food distributor and marketer presents these options. According to information provided at Education-Portal.com, in 2010 a food distributor and marketer in the United States earned an average annual income of $34,000.
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Job Duties
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The distributor focuses on marketing and distributing food products that can increase profits for retailers and wholesalers. Negotiating deals that benefit the buyer as well as the distributor is an important part of the job. He must also research consumer buying habits and trends to help him choose popular items to present to customers.
Skill Requirements
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Effective scheduling allows the distributor to call on numerous accounts each day. Building close relationships with clients increases customer loyalty and sales. Educating clients on food products increases their confidence in the distributor's suggestions.
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Preferred Background
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Some employers prefer a bachelor's degree in food marketing, although it is not a firm prerequisite. Background in the retail or wholesale food industry is a plus. Experience in sales and marketing is desirable.
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References
Resources
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