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History of the Chevrolet Logo

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The history of the Chevrolet logo is the stuff of legend.

Chevrolet was started by Louis Chevrolet and William Durant, founder of General Motors in 1911. Durant introduced the bowtie logo in 1913 and it was first used on the Chevy Baby Grand of the same year.

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    1. Legend I

      • There are several legends concerning the origin of the Chevrolet bowtie logo. The most popular has Durant seeing the design on wallpaper in a French hotel in 1908. He tears it off and keeps it in his wallet to show friends, thinking it would make a good nameplate for a car.

      Legend II

      • According to Margery Durant in her 1929 book, "My Father," "I think it was between the soup and the fried chicken one night that he sketched out the design that is used on the Chevrolet car to this day."

      Legend III

      • According to Mrs. Catherine Durant, her husband spotted a similar logo in a Hot Springs, Virginia, illustrated Sunday newspaper circa 1912. Mrs. Durant recalled, "We were in a suite reading the papers, and he saw this design and said, 'I think this would be a very good emblem for the Chevrolet.'"

      Coalettes

      • According to Ken Kaufmann, editor of the Chevrolet Review, the ad spotted by Durant contained the Southern Compressed Coal Company's "Coalettes" bowtie logo.

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    References

    • Photo Credit chevrolet image by Eduard Shelesnjak from Fotolia.com

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