Product portfolio management, product lifestyle management, and product portfolio analysis all describe the process that allows the integration of strategic analysis in regards to market opportunities of new products.
Definition of Product Portfolio Analysis
The definition of product portfolio analysis is the study of each of a company's products in an attempt to improve market performance.
Purpose of Product Portfolio Analysis
The benefits of product portfolios include pointing out growths in the market and improvements made; analyzing failures and successes; setting goals and targets, as well as sales strategies; and looking for lapses in profit which could possibly be closed.
Three Main Components
The three main components that comprise a product portfolio analysis include the market share multiplier, the physical volume multiplier and volume dollar multiplier. These all aid in the analysis of the portfolio and relate to market share.
Product SWOT Analysis
Before any project goes on the market, it's just plain business-savvy to do the research first. An effective market analysis known by...
What Is the Value of a Portfolio Analysis?
Portfolio analysis is vital in order to meet your investing goals. A periodic analysis of your portfolio will help you understand exactly...
Definition of Portfolio Management
Portfolio management is the act of managing and monitoring assets and investments. The goal of these investment decisions is to make the...
The Definition of a Customer Portfolio
A customer portfolio comprises the various groups that make up the customer base of a business. For example, Coca-Cola's customer portfolio consists...
What Is a Brand Portfolio?
As businesses introduce or acquire more and more divisions, managing these seemingly separate entities can become a challenge. By gathering each business...