Definition of Perishable Products in Marketing
Perishable products are those that worsen in quality over time, and become lesser in value. Perishable goods decay rapidly if not refrigerated, or if some other preservation technique is not employed.
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Common Perishables
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Common perishable goods include foods, medication, plants and agricultural products. Dairy products, fish products, fruits and vegetables, are examples of time and temperature-sensitive perishable products that can rot or spoil easily.
Distribution Channel
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Perishable products must reach consumers in a timely manner. In marketing, as soon as the product start to degrade, its value goes down. Perishable products must be handled and transported by highly efficient distribution channels that can retain the integrity of the produce.
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Business Processes
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Various actions involving different business entities must be properly synchronized before perishable products can reach its consumers. Timely harvesting and procurement, efficient transportation, and advanced storage, processing and packaging facilities are needed for marketing perishable goods.
PCR and IATA
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Perishable Cargo Regulations (PCR) from International Air Transport Association (IATA) is an essential guide for all parties involved in marketing perishable goods. This reference has been developed upon years of experience of major airlines, and research data.
Expertise
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Time and temperature management is IATA's core area of expertise, when transporting perishable goods. Goods originating from industries such as health-care are prioritized.
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