What Is Comparable to Under Armour?
Kevin Plank, CEO of Under Armour, designed his shirts to keep the athlete dry and comfortable. As Plank’s business grew other sportswear outfitters, i.e. Nike, began to incorporate the moisture wicking technology into their line of clothing. Does this Spark an idea?
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Why We Choose Under Armour
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Under Armour’s line of clothing wicks sweat off the body through the top layer of fibers in the shirt, which allows the air to immediately dry the moisture. The fabric does not absorb the moisture, it transfers it.
In the Heat and In the Cold
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Under Armour headquarters coins their heat gear as “the original second skin layer.”
Under Armour’s Cold Gear, optimal for use in outdoor temperatures of 55 degrees and lower, uses a double layer technology to not only keeps you dry, but warm.
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Alternatives to Under Armour
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Nike is the next leading company in moisture wicking sportswear. The Nike Line of clothing using the moisture wicking technology in four forms. Nike Dri-Fit, Nike Clima-Fit, Nike Therma-Fit, and Nike Storm-Fit. Nike’s “Under Armour” comparable design also boasts styles in the same ergonomic slim fit. Flattering to both the male and female body.
Cost Differences
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As of early 2010:
Nike Pro-Core Fitted Men’s Training Shirt: $25.00.
Nike Pro Thermal Cold Weather Men’s Shirt: $55.00.
Under Armour Men’s Cold Gear Tactical Mock:$49.99
Under Armour Men’s TNP T-Shirt: $24.99
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Although Under Armour holds claim to the first to break through with technology for moisture wicking in hot and cold weather, Nike has a full line of clothing claiming all the same benefits.
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