What Is a Place Holder?
A place holder page is a temporary webpage uploaded by a Web designer while a permanent website is being created. Place holders can be simple in design, or a more elaborate place holder page may be offered by your hosting provider.
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Reasons
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If a domain name and Web hosting service are purchased before a site design is complete, a place holder can inform visitors of the upcoming completion of your site.
Considerations
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When uploading a place holder, it is best to make it very simple. Your hosting provider may automatically upload a place holder until you design your site.
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Warning
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Be sure that you finish your design quickly, as visitors may never return if they see a place holder. Some websites never advance beyond having a place holder page, so be sure to state when your site will be complete.
Types
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There are two types of place holder pages. The first is a simple HTML page uploaded by the page designer. This can simply explain that the site is under design and offer a target launch date. Other place holders are uploaded by Web hosting companies. These pages can include advertisements for their services and other similar domains for sale.
Expert Insight
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Having a place holder can be helpful when designing a website. However, continue the development of your website to make sure the place holder does not become your permanent homepage. If your hosting provider offers place holder templates that include advertisements for their services, it is best to overwrite this file with your own page.
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References
- Photo Credit Ciaran Griffin/Stockbyte/Getty Images
