The Average Cost of Website Design for a Small Business

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The prevalence of e-commerce makes quality Web design essential.
The prevalence of e-commerce makes quality Web design essential. (Image: ronstik/iStock/Getty Images)

Website design impacts a business's brand image and revenue-generating capability. The average costs of Web design, however, can be more than some companies can afford, given the rates charged by copywriters, graphic designers and programmers. Costs vary greatly depending on the quality and functionality of a website.

Domain Registration and Hosting

You must acquire a domain name and server space on which to store your website, which is known as hosting. As of 2014, the registration of a domain name averages approximately $10 per year, when factoring in promotions and discounts associated with bundled purchases. Web hosting provided by a third-party service provider averages around $10 a month for a month-to-month plan. However, Web hosting can cost less if purchasing six months' or a year’s worth of time at once. If you use an internal server to store your website, the average cost of maintaining the website will depend on your personnel, equipment and utility expenses.

Design and Graphics

You'll likely include logos, images and backgrounds on your website. Graphic designers can charge an average of $100 an hour for logo design, along with the creation of any other custom images that you want on your site. While you can use free templates available through WordPress, which is an open-source blogging tool and content management system, having custom Web pages helps to set your business apart from competitors.

Content Creation and Management

You can provide the copy writing for your website internally or outsource the task to a third-party service provider. The average cost for working with a third-party service provider specializing in content creation is $50 an hour, although it can be more if working with a high-end firm. Similarly, there are a number of freelance services that charge $25 per hour or less, which may be a better option for small businesses that don’t have the resources to hire high-end service providers.

Programming and Functionality

Customized Web pages, plugins and add-ons require programming, usability tests and detailed planning to provide a smooth user experience. That is why small businesses often turn to IT professionals who understand Web programming and design. Working with third-party IT professionals can cost an average of $100 an hour, depending on the scope and nature of the project. Because of the time involved, this can be one of the most expensive parts of Web design.

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