Visual design is the way a piece of artwork, a room, yard, video game, photo or other artistic subject is composed and appeals to the human eye. The Federal Highway Administration reports that what people see denotes 87 percent of how something is perceived.
Visual design is not about what a piece is saying literally through words, but it is everything about what a piece is saying visually and emotionally--solely through appearance.
Some basic visual design concepts include color, contrast, typography, composition, line, texture, space and shape. Color and use of white space often evoke a certain mood. Lines guide viewers through a composition. Typography---the use of type as a design element---can add visual interest.
Each composition uses different concepts. The intended audience for a piece can mold its visual design. A piece primarily for the elderly might place more emphasis on type size (typography) and contrast, while a piece geared toward children may make use of vivid colors and textures.
While all elements of visual design use a basis of these concepts, variations depend upon occupation. Web designers, for example, must also consider interactive graphic content, ease of navigation through the site, background imagery and placement of multimedia.
Successful graphic design relies heavily upon a solid visual concept. Without effective visual design, advertisements, posters, signs, brochures and other print materials are meaningless. It is visual design that grabs people's attention and encourages them to analyze the piece more carefully.
- Photo Credit Image by Flickr.com, courtesy of Robin Parker
- About Visual Communications
What Does the Graphic Designer Do?
Graphic designers create effective visual designs for letterheads, posters, billboards, vehicles, presentations, television, movies, Web pages and other marketing materials. The Bureau...
What Is a Graphic Design Degree?
Graphic designers are one of many professionals working in the world of visual communication. They analyze and develop visual messages. In order...
How to Create a Design Concept
A design concept communicates ideas and a formulated plan for the design and decor of an interior space. Through visual presentations, an...
Differences Between Graphic & Multimedia Design
Art meets business in the related disciplines of graphic and multimedia design. Graphic design is the larger field, with employment of 200,870...
Careers in Multimedia & Visual Communication
Any form of illustration that is shown in a magazine, an image pictured in a newspaper or an animation in a commercial...