Press Release Format & Information

A press release can be used to alert newspapers and other media to a new product or service.

A press release can be used to alert the news media to a new product launch or major business news. A standard format is used by public relations professionals.

Release Date

The first line of the press release should indicate the date that the information can be released to the public. In most cases, it will read "For Immediate Release."

Headline

The next line should be the headline of the press release. This should clearly state what the article is about and avoid cleverness that leads to ambiguity.

Place and Date

Just under the headline will be the city and state of relevance, as well as the date that the press release is being issued.

Body

The body of the press release should be to the point and succinct. The overall objective of the release should be apparent in the first few sentences.

Company Information

The company information section should include a short background of the company's history, including a web address and contact information.

Contact Information

The contact information should include the person whom the news media should contact for more information. This may be a company representative or an agent of the public relations firm.

References

• Mediacollege.com: Press Releases: Format