What Are PR Communication Tools & Techniques?


A strong marketing strategy can be the difference between a successful business and a failed entrepreneur attempt. Effective public relations utilizes PR tools and techniques as a part of a winning marketing strategy.


The goal of PR tools and techniques is to increase your business’ sales by marketing to new potential customers.

Traditional PR

Traditional PR tools and techniques may include press releases designed for print publications and press kits. A press kit is a packet of marketing materials.

The Internet

The Internet is a goldmine of PR tools and techniques. A company website, blogging and podcasting are examples of Internet marketing tools.


Writing a press release in SEO-friendly style and posting the press release on the Internet is a good marketing technique. SEO-friendly style makes the press release easier for search engines to find.


Used effectively, public relations will bring your business new customers, even during an economic recession. In return, you will see an increase in revenue.

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