Risks of Subliminal Messages

Save

Subliminal messages are a marketing ploy used by companies in hopes to invoke consumers to purchase their products. Subliminal messages are found in the form of pictures and audio on billboards, newspaper and magazine ads, television and radio commercials, and in movies.

Purpose

  • The purpose of subliminal messages is to hide images in ordinary advertising in hopes of reaching the subconscious mind and influencing consumers to purchase products.

Types

  • There are two types of subliminal messages: direct and indirect messages. Direct messages have the intention to promote sales of the product advertised, while an indirect message is used in hopes of inspiring consumers to purchase other products offered by the same company.

Direct Examples

  • One KFC snacker commercial provides a subliminal message of a dollar bill hidden in the lettuce of a screen shot showing the sandwich. Coincidentally, one dollar is the advertised price of the snacker.

Indirect Example

  • An example of indirect subliminal messages involves sexual images that present in Disney movies. The suspected purpose of these messages is to promote the purchase of pornography.

Risks

  • A company takes a risk in using subliminal messages because there is no guarantee subliminal messages work.

References

Promoted By Zergnet

Comments

You May Also Like

  • Use of Subliminal Messages

    Subliminal messages are hidden messages contained in another message. These messages are purported to be ignored by your conscious mind but picked...

  • Tips on Writing Direct and Indirect Business Email

    Business messages usually follow either a direct pattern or an indirect pattern. It is a way to organize the information being communicated...

  • Things Hidden on the Dollar Bill

    Things Hidden on the Dollar Bill. The dollar bill is said to have secret symbols on it, some of which are thought...

  • How to See Subliminal Messages

    Subliminal messages are some of the most subtle persuasion tools ever conceived. Born out of psychoanalytical theory, subliminal messages are short, embedded...

  • How to Detect Subliminal Messages

    The use of subliminal messages in experiments and therapies has been practiced since the 1860s. Later, it was employed in advertising. Although...

  • What Is the Purpose of Company Annual Reports?

    The most important purpose of a company's annual report is to provide shareholders and potential investors with information on how the company...

Related Searches

Read Article

23 Deliciously Easy Lunches to Bring to Work

M
Is DIY in your DNA? Become part of our maker community.
Submit Your Work!