The Plymouth Road Runner is viewed as one of the classic American muscle cars. Today, the car is popular with collectors and car enthusiasts, though when it was first released in 1968, the car was almost viewed as an afterthought because it was in the mid-size category for Plymouth.
There were three models of the Road Runner available in 1968. The pillared coupe was the biggest seller, followed by the hardtop coupe. The company also sold a little more than 1,000 of the vehicles with a special Hemi engine, which cost an additional $715.
The 1968 Plymouth Road Runner was originally released as a mid-price car that was more affordable to the masses. The company sold 45,000 cars in that first year and changed many things about it for later releases.
A 383 cubic inch V8 engine and manual transmission came standard on the 1968 Plymouth Road Runner. The car could produce up to 335 horsepower and was viewed as one of the faster and more affordable cars on the road.
There were few amenities and options found on the 1968 Plymouth Road Runner. The car lacked air conditioning, radio, trim and cruise control and only came in a couple of colors.
Warner Brothers gave Plymouth the rights to use the Road Runner cartoon character in commercials for $50,000. The beep sound made by the cartoon bird was mimicked by the car in television commercials.
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