Psychology of the Color Orange

Orange is a color that has various meanings within psychology. Color psychology seeks to study how colors affect the psyche. Some personality tests use orange to represent a certain personality.

Type

A mixture of the colors yellow and red, orange is a color that expresses energy.

Feelings

Orange exudes warmth, enthusiasm and excitement.

Uses

Orange is used to bring attention in advertisements and signs, such as caution signs.

Cultural Psychology

In Ireland, orange is a significant color within the Protestant religion. Orange also represents Hinduism on the Sri Lankan flag.

Personality Type

The True Colors temperament test is often distributed in schools and workplaces. It is based on the Myers-Briggs and Keirsey psychological tests. Orange represents a personality that is described as active, adventurous, exciting and open-minded.

References

• Myers-Briggs & True Colors
• The Orange Personality
• Colors and Moods