Frozen Yogurt History
Frozen yogurt is such a staple in our society, with Pinkberrys and their copycats popping up all over the place, it seems they must have always been a part lives. The dessert is actually a relatively new kid on the block. Does this Spark an idea?
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What is Frozen Yogurt?
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Frozen yogurt is an icy dessert that comes in many flavors and is can be eaten in cups or cones as well as with toppings. Somewhere between a sherbet and ice cream, the dessert is tangy in flavor and smooth in texture.
A Frozen Failure
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When frozen yogurt first hit the market in the 1970s, it was not as popular as it is today. Many consumers felt that the dessert was too tart and similar to regular, room temperature yogurt. Manufacturers would not see success until a decade later after they had refined their recipes and added flavors.
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Tip of the Iceberg
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In the '80s, frozen yogurt manufacturers began to play with the dessert's recipe, adding flavor and changing the texture. They were able to create the frozen yogurt we are familiar with today, something a bit more palatable to the public. The health conscious crowds began to eat up the product, skyrocketing sales to $25 million. The growth did not stop there; by the '90s, the product had reached $330 million in sales.
A Cultured Dessert
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Recently, Pinkberry has begun to dominate the market and has given birth to many locally owned yogurt shops trying to replicate the businesses success. However, Pinkberry did come into trouble when it was found that their product did not have enough yogurt cultures to actually be considered frozen yogurt. The company revamped their recipe and now serves actual yogurt.
The Future of Frozen Yogurt
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Regardless if Pinkberry's frozen dessert is legit yogurt it has inspired a revolution in the industry. Copycats of the store have sprouted up everywhere, and many Asian frozen yogurt chains have been making their way to the U.S. to capitalize on this new market. Many traditional ice cream chains, such as Baskin Robbins, have recently been trying to get, or keep, their foot in the door as well.
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