Company Newsletter Ideas
With the numerous options available for creating a company newsletter, the task can get overwhelming. Keep in mind that writing a newsletter is a lot different than writing a novel. The goal is to keep it short and sweet, delivering important information in an entertaining way.
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The Layout
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A company newsletter should be brief and simple. Choose a layout that incorporates blocks of copy with photographs and clip art to break it up.
Content Suggestions
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Include an About Us section that explains what your company or department is all about. Update new happenings with each issue. Also include information on products and services, events or training and helpful resources geared toward your industry. Add your organization's contact information, including web address and email address.
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Content Tips
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A newsletter is meant to be a synopsis of what is taking place in your company or organization. Therefore, keep each article very brief and incorporate bullet or numbered and how-to lists rather than long blocks of copy.
Recommended Software
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If you are using a PC, Microsoft Publisher has a user friendly option to create newsletters. If you are using a Mac, InDesign may be your best bet. Make sure you save the file as an Adobe .pdf file before posting it online to ensure everyone can view it.
Delivery Methods
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A newsletter can be delivered by hard copy or created as online newsletter, which is recommended. It's easy to access and cost far less to produce. An email newsletter can also be created that allows viewers to see sections of the newsletter in their email with the option of clicking on only the stories that interest them.
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