What Is the Marketing Purpose of a Website?


The Internet has grown to such an extent since its inception that, for many businesses, it has supplanted other traditional channels of marketing communication as the primary means to reach certain kinds of consumers. According to PC World magazine, the Internet's growth threatens to end the dominance of some traditional marketing communication channels such as printed newspapers and magazines. As more and more marketing dollars move from traditional media and onto the Internet, having a marketing website a business necessity.

Reach Today's Consumer

  • Use of the Internet by all U.S. demographic groups is very high. According to eMarketer, a digital marketing research company, 221 million people in the U.S. are forecasted to be online in 2010, about 71 percent of the total population. The Pew Internet & American Life Project reports that 76 percent of Americans were online in 2009. Any business who sells directly to consumers cannot afford not to put their message in front of those online consumers.

Product Awareness

  • With so many eyes looking at computer screens daily, creating awareness of a company or product through establishment of a website does not automatically guarantee site traffic and awareness building. According to MoneyOnline.net, to attract visitors to a website the ongoing discipline of Search Engine Optimization (SEO) must be practiced. SEO attempts to boost website rankings through the use of keywords, link building and updated content. Higher rankings mean more awareness and more marketing traffic to a website. A good adjunct to SEO is creating awareness by advertising on the Internet. Internet advertising is comparatively inexpensive, making it an ideal choice for smaller businesses to create awareness of their business and drive traffic to their website for marketing purposes.

Detailed Product Message

  • A website allows marketers the chance to wax poetically about their product or service in a way unaffordable in any other marketing channel. A large business website can have thousands of pages. According to Boutell.com, the average number of pages created by websites is 273. With that number of pages, marketers are able to explain their business or product in great detail: the how, why, where, and what, using words and images. There is no limit.

Establish Credibility/Authority

  • A website can be a quick route to establishing credibility and conferring authority status. A website allows the marketer to position its products and company. By writing and publishing articles and submitting those articles to the thousands of directories and search engines online, anyone can become an authority in his field. Authorities are turned to as trusted sources for business interaction.

Transactional Marketing

  • Far from their humble roots as digital brochures, websites have become sophisticated portals for ecommerce and transactional marketing. Product manufacturers, designers, even small mom and pop producers, can establish a merchant account to accept credit cards and do real cash business online.

Related Searches


  • Photo Credit internet image by arabesque from Fotolia.com
Promoted By Zergnet


You May Also Like

  • Purpose of Accounting

    Accounting is a crucial discipline for keeping track of quantifiable factors for a business or individual. Accountants are primarily employed to track...

  • Purpose of Marketing Research

    Marketing research is a crucial management tool for helping businesses to discover whether or not the product or service that they are...

  • What Is the Purpose of Marketing & Sales?

    Many different departments are integrated within an organization. Marketing and sales are both important to making any business run because without them,...

  • Purpose of Web Pages

    A web page can be useful in both business and personal use. Web pages are becoming increasingly popular as the cost of...

  • What Is the Purpose of Free Enterprise?

    According to the Federal Reserve Bank of Dallas, by protecting private ownership and encouraging entrepreneurship, free enterprise stimulates efficiency and economic growth.

  • How to Write a Statement of Purpose For Business School

    Your statement of purpose (or letter of intent) is an opportunity to show business schools what unique and valuable contributions you can...

  • The Use of Mascots in Marketing

    Some businesses create mascots to market their brand and increase brand awareness. Using mascots as marketing tools can be an effective way...

  • Purpose of a Marketing Plan

    The purpose of a marketing plan is to develop a road map that helps the business grow, and the plan needs to...

Related Searches

Is DIY in your DNA? Become part of our maker community.
Submit Your Work!