Valentine's Marketing Ideas
Valentine's Day is a holiday that offers many different marketing possibilities for the creative business owner. When you market products to people for Valentine's Day, try to work within their budget, and try to offer services that are not offered by many other retailers.
Other People Are Reading
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Emails
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Use emails to market your Valentine's Day specials, and start early. According to marketing blog Get Elastic, the best time to start sending out Valentine's Day emails is the first week of January. Make sure you get an email list that is separated by men and women, and send different specials to each group. Get Elastic estimates that nearly 40 percent of the women they surveyed will not purchase a Valentine's Day gift for their man, so make sure that the pricing specials get to men mostly. Put emails in a regular weekly rotation, and put in reminders on when the cutoff dates are for getting product shipped out in time for Valentine's Day.
Restaurants
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Restaurants do very well on Valentine's Day, but the day before an after Valentine's Day may be a little light for some eating establishments. In order to capitalize on the Valentine's Day season, restaurants may want to consider offering pricing specials the day before and the day after Valentine's Day. Some specials could be buy one entree and get the second free, or half off every entree on the menu. This strategy may help you increase your Valentine's business by encouraging people to dine out on the days surrounding Valentine's Day.
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Cupid Hunt
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Retail stores benefit from games that customers can play during holidays. One very popular holiday game for customers is an Easter egg hunt, where the management will have a large bin full of plastic Easter eggs with special coupons in them. Some eggs have special pricing, such as 75 percent off any purchase, while others have smaller savings coupons such as 10 percent off select items. Use the image of Cupid and Valentine's Day in the same way. Have a large bin of envelopes with Cupid stickers on them, and put a special pricing coupon in each envelope. Customers who do their Valentine's Day shopping in your store get to pick one envelope per visit. Set a minimum purchase limit, such as $20 per order, that customers must reach in order to participate.
Inexpensive Gifts
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With Valentine's Day being close to the major winter holidays, some people might not be able to afford elaborate gifts for their significant other. Help these people out by offering a wide array of inexpensive gifts. Put a single piece of chocolate in a decorative box and sell it for less than $1. These kinds of marketing ideas may also attract the attention of children who want to bring Valentine's Day gifts to school.
Gift Wrapping
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During the major winter holidays, people will usually remember to buy wrapping paper. But they often forget to buy special wrapping paper for Valentine's Day. Create a gift wrapping service for your store or online retail business that will wrap people's Valentine's Day gifts for them. You can offer it for free to people who buy a certain amount of product, or you can charge a small fee for the service.
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