According to the website Gene Expression, blonde hair is the current male ideal for feminine beauty. This is reflected in the saying ‘blondes have more fun.’ According to the website Female First, blonde women are perceived as being more vivacious, but are also taken less seriously than brunettes, as evidenced by the rise of the ‘dumb blonde’ joke. A popular alternative to dyeing hair completely blonde is to add blonde streaks for an overall lighter, sun-streaked look.