Rising temperatures mean summer is near. Taking advantage of summer advertising opportunities helps increase business as the mercury rises. The specific avenue for advertising varies based on the purpose of the business. Certain techniques prove more effective for particular types of businesses or business owners. Adapt these advertising ideas to fit your business, making adjustments as needed.
Festivals occur during the summer months for a variety of purposes. They offer advertising opportunities for businesses of all sizes. Handing out promotional materials with contact information catches the attention of festival attendees. Many events also receive support from business partners in exchange for advertising. Having your business advertised in an event program or flyer presents the chance to find new clients. Attending these events wearing a company shirt increases community presence and puts the name of the business into the heads of the other participants.
Parades often accompany festivals and holidays during the summer months. A simple float or walking entry in the parade presents an opportunity to share promotional materials with the crowd. Handing out candy and displaying the company's logo brings attention to the brand. Product samples or discount coupons provide the adults at the parade a small gift that also serves to bring them into the business.
Imprinted Summer Items
Summer items present an opportunity for distributing business information. Frisbees, water bottles, beach towels, T-shirts and beach bags offer a few options for imprinting the business name, address, phone number and web address. This form of advertising offers the recipients a functional item and a constant reminder of your business. They also carry these items out in public, where more potential clients see your name. Imprinted items can be passed out at the business to clients or at other events.
Summer Open House
A summer open house at the business encourages potential clients to visit. A luau or general summer theme for the event adds an entertaining tone and draws more attendees. Samples of products, demonstrations and a newsletter sign-up are a few of the activity options for the summer open house. These activities hook potential clients to your services, prompting them to return at a later date. Specifics of the event depend on the type of business being advertised.
Seasonal items offer an advertising angle for businesses. An additional service or option with a summer theme is one option. For example, a restaurant may add a special summer dish to the menu. Special summer savings opportunities are an alternative option. Promoting the summer savings on your website and in your business allows it to reach more people.