What Is a Value Statement?


A value statement is a description of a business’s core principles, used to create a positive image of the company among customers, employees, suppliers, the local community members and the media. Value statements vary widely and include general concepts and specific actions a business takes to achieve positive outcomes for its stakeholders.

General Values

  • Value statements include general principles, such as a commitment to the environment, fair treatment of employees, charitable work within a community or contributions to improve an industry or profession. Value statements of small businesses often align with the personal principles of an owner, who might want to share his conservative, liberal or spiritual values, or explain why he runs the business the way he does to stakeholders. Larger businesses create value statements that align with the perceived principles of customers to increase customer loyalty and brand preference. General values can include honesty, integrity, fairness and diversity.

Specific Values

  • Value statements can include specific descriptions of how a business pursues its principles. For example, a business might donate a portion of its profits to local youth charities or national veteran’s organizations. Companies that want to ingratiate themselves with environmentally conscious customers might use green materials in their production and packaging, recycle in their offices, use vendors and suppliers that have green programs and donate a portion of sales to environmental groups. Business that sell to women might donate a portion of sales to breast cancer research. Incorporating this into their value statements documents to stakeholders that such actions are a core part of the business.

Related Searches


  • Photo Credit shironosov/iStock/Getty Images
Promoted By Zergnet


You May Also Like

  • Example of a Personal Mission Statement

    A personal mission statement requires you to analyze your goals, your motivations and your approach. It's a concise statement telling what you...

  • What Is a Normative Statement?

    A normative statement advances a claim about how the world should be or what should happen in a given situation. Put differently,...

  • How to Create an Ethical Statement

    Businesses and nonprofit organizations are responsible for developing and implementing principles that guide employee conduct and aid in organizational decision making and...

  • How to Write a Values Statement

    A values statement helps internally guide a business’s ongoing practices and communicates its core principles to external stakeholders. Creating a values statement...

  • What Is the Values Statement for Verizon?

    The values statement for Verizon is its mission statement, or statement of values, encapsulating the company's public mission. The company labels the...

  • What Are Business Values?

    Businesses are often thought of in terms of products, services, dollars and cents. However, there are a number of values that also...

  • List of Corporate Values

    Corporate values are the guiding principles that organizational leaders use to instill a certain culture within a company. Specific values are often...

  • Difference Between Mission and Vision Statements

    Organizations create mission and vision statements to convey the direction in which they're going. Both statements help communicate the intentions an organization...

  • What Is a Values Statement for a Company?

    A values statement defines a company's guiding principles, beliefs, traits and behavioral norms. The document also guides the company's pursuit of its...

  • Types of Value Statements

    According to the Free Management Library, an organization's values are becoming "increasingly important in strategic planning." Indeed, an organization's stated core values...

Related Searches

Check It Out

Are You Really Getting A Deal From Discount Stores?

Is DIY in your DNA? Become part of our maker community.
Submit Your Work!