What Are the Advantages of Video Conferencing?


Video conferencing as a strategic enabling tool has enhanced the dynamics of real time communication and collaboration for enterprises and businesses. It is used by a varied number of businesses and organizations to better engage with employees in locations and business units or manufacturing facilities other than main offices, organize training sessions, pare HR and travel budgets, and improve organizational productivity.

Conduct Meetings in Real Time

Video conferencing enables employees in different offices to engage in discussions and collaborative sessions in real time. Strategic discussions and business meetings can be easily conducted among departmental and divisional heads, and even top management and managers in different locations, and across time zones and international boundaries. Due to easily operable nature of new-age video-conferencing facilities, ad-hoc meetings and short-notice strategy sessions can be arranged fairly quickly.

Conduct Training Programs

Advances in technology, and the addition of new enabling tools and applications, have enhanced the video conferencing dynamic. Government offices, multi-location businesses and enterprises, federal government agencies with countrywide state offices can leverage the availability of state-of-the art video conferencing facilities to conduct training programs, occasional workshops and internal seminars for employees in far-flung locations and remote offices. Video conferencing negates the need to rent space in conference centers and hotels to simultaneously train large number of employees or new inductees.

Enhanced Productivity

Regular travel and work hours saved from flying or driving to different cities by top executives, sales and marketing and other frequent travelers in an organization, can be used for organizational activities and other critical purposes. Employees in dispersed locations can converse with HR personnel and top management in headquarters or main offices to air grievances and/or discuss other HR-related issues. Improved employee engagement, judicious use of working hours, and regular communication afforded by real time videoconferencing sessions can lead to enhanced organizational activity.

Significant Cost Savings

Factors, such as travel costs, rising costs of gasoline, expensive airline ticket prices, and a long economic downturn period, have pushed up the need for video conferencing. Frequent travelers, top decision makers and key managers in an enterprise or business need not travel often on short-haul flights to offices or manufacturing locations in close proximity or in neighboring states. Savings in airfare, hotel, boarding and associated costs can be quite significant. HR personnel and enterprise budget planners can trim travel budgets and save time and resources from having to plan itineraries and schedules for frequently traveling company professionals.

Other Advantages

Critical information, sales charts, business-related roadmaps, and diagrams can be shared via video-conferencing. HR personnel, IT managers and business unit managers can have quick discussions with vendors and external partners instead of on-location meetings. Better verbal cues and visual aids prevalent in video-conferencing sessions can negate misunderstandings or misinterpretations possible while using only teleconferencing sessions. Those professionals and executives traveling the most can have more free hours on hand which can be used for strategic organizational activities.

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