About Flyers
The word flyer is often spelled "flier" or known as a "handbill." It is used in an assortment of ways to promote a product, service or upcoming event. Flyers are a form of advertising that is often free, but they can be created and distributed for a fee. Flyers are a good tool to draw on to get attention for something.
Other People Are Reading
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Function
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Flyers are created to announce something. It is often used by businesses offering particular services, affairs or prices. Flyers are designed for promoting concerts, fairs or other special events. Individuals can make flyers to sell specific items, announce a yard sale or find a lost pet. Flyers can be produced on computers and printed by individuals or done by a professional service.
Significance
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Flyers can be created in large quantities and given out in the street. This is identified as "flyering" and is against the law in some locations. This type of advertising can generate a large response. Flyers are also very affordable to make and print, which allows advertisement for minimal cost to individuals and companies.
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Features
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Flyers usually contain graphics or pictures and catchy headlines. Bright-colored paper is often used to draw attention to it. The wording on flyers is typically short and to the point. A flyer is meant to get the information out as quick as possible to a large amount of people.
Size
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Flyers come in a number of sizes. These consist of CC (credit card size), A6 (postcard size), DL (comp slip size), A5 (half letterhead size), A4 (letterhead size) and more. Flyers can be produced in small amounts for small neighboring announcements. It is ordinary for businesses to mass-produce thousands of flyers to spread the word to a large market area.
Expert Insight
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The word "flyer" should not be used for a handbill, according to the "AP Stylebook," but could be the proper name of buses or trains. The term "flier" is the ideal term for a handbill or an aviator. American English uses "flier" more often; British, English and the east coast of Canada commonly use "flyer."
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Resources
- Photo Credit http://www.sxc.hu/photo/219626
