How Do You Run a Photography Studio?

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A photography studio should be a comfortable place for clients, and it should have examples of work hung up on the wall, in a portfolio and in the various formats offered. Run a successful studio, both for production and for customer service, with helpful tips from a professional freelance photographer in this free video on the photography industry.

Part of the Video Series: Studio Photography
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Video Transcript

Hello I'm Alex Compton with Luminescence Photography in Pahrump, Nevada. Today I would like to share a few pointers for how to run a good photography studio. One of the things I would suggest is having a place if at all possible for your client to come in and feel comfortable where you have an opportunity to sit down and talk to them and find out just exactly what their needs are. Realize that a lot of times the customer has come in and they know they want professional pictures but they really don't have a clue just exactly what it is that they want. So having some samples of your work both hanging up on the wall and provided in a portfolio or on a laptop or some other computer device so they can have a run view of some of the pictures that you've taken is really kind of helpful especially if you have little samples of what it is that the different types of services that you offer. Perhaps you are going to be offering photo picture books. It would be nice to have one for them to take a look at and get ideas from there. Once they have established a general idea of what it is that they want then you get to know them and know what kind of colors they like to wear, what type of activities they are into so that you can set your props up and your lighting situation accordingly. Make sure whenever you are showing them all these different items and pictures that you don't overwhelm them by showing them too much, keep it simple, keep it with your best work. You also want to make sure that you have a pricing structure in place and to have all the proper licensing and forms so they know exactly what it is that they are purchasing and how much they can purchase and how much is going to require additional print services. It is a good idea to always take a little bit more than they are expecting and if they are happy with the results they are likely to buy more. When it comes time for the shoot, make sure to have all the equipment out there ready whenever they come in and your proper lighting and set up because they're not going to really want to spend all the time waiting for the lights to be established. The reason for having the client come in and discuss everything ahead of time was so that you can have this out there ready so that not wasted needless time is spent waiting while you get everything prepared.

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