What Do I Charge for Photography Services?

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Knowing what the charge for a photography service involves calculating the overhead costs, determining an hourly rate and researching the competition to find a general market value. Come up with a formula to put a price on photography services with helpful tips from a professional freelance photographer in this free video on the photography industry.

Part of the Video Series: Studio Photography
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Video Transcript

Hello I'm Alex Compton with Luminescence Photography in Pahrump, Nevada. I have been asked the question how do I charge for my photographic services? Well there's a few main pointers you want to consider when you are considering what to charge people. First of all is your overhead. How much is it going to cost you to do the actual shoot? Next is your time. What is your time worth? Yea, I know we're all worth several hundred dollars an hour but what's the reality of it whenever you are going to be able to charge, o'kay? One of the ways you can figure this out is by surveying your competition. What do they charge for similar services and then what is the market value, what is the market willing to bear and again that depends on who your target audience is. If you're just going to be taking family pictures for people it is going to be one thing versus if you're going to be doing commercial photography for some kind of a business and then what is it going to be? Is it going to be a copyrighted thing where they're going to buy your copyrights and have exclusive rights to be able to resell it? If you're doing something for a marketing company, a newspaper, magazine, they are going to sometimes have their own copyrights, they are usually only going to be a one time use or a first time but be wary of exclusivity, then again sometimes you might just want to go ahead if the price is right you can up the charge for that exclusivity. If it's something that is going to be your target market being your home, family, what have you then you want to charge a little bit less but you want to maintain your copyrights so that they'll go ahead and reorder more pictures from you.


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