Best Graphic Design Tools
The best graphic design tools include simple art supplies, as well as thousands of dollars worth of fast computers, editing software and high-quality paper. Gather the best tools for the job with information from the creative director of a design firm in this free video on graphic design.
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Well we still use exacto knives. I mean we still cut pieces of paper. It used to be that in this business that you could run a design studio with a t-square and an exacto knife and a drawing board. And so you had like four or five dollars worth of equipment. Well now you need thousands of dollars worth of equipment. You have to have a really fast computer and it probably should be a laptop. This is actually a desktop machine. But if I have to take it over, if I have to take it some place else I can just pull it up and go. There's a lot of files and things that you can work on. I mean from the tools that I use you have to have Photo Shop. Marsha is using illustrator. Adobe Illustrator. The Adobe Suite is pretty much fabulous. In this studio we, I handle a lot of the photography and I've got a photography assistant. We use Photo Shop and Aperture to store our photographs from Apple. Exclusively. We really don't use any other photo programs. Marsha uses Illustrator, Adobe Illustrator. She also uses Dream Weaver. We have used Go Live. Which has just become Dream Weaver. FTP programs. E-mail programs, very important. Data base. You need a, we use File Maker. File Maker Pro. The studio runs, we have time sheets that we keep, we have job sheets so you can go back to it. We have all of our client data base, all of our mailing data bases. Everything is on there. It's networked. Everybody in the studio can get to it. So that's an important thing. Some kind of a data base. You need a data base for your photographs. Lite Box or Aperture or something like that. I-Photos people are using. But you need to be able to data base that. You need to be able to, when you're looking for a photograph in a collection, even if it's just your clip art or your stock photos, someway to put in keywords and get to the image that you want.