How to Manage Your Music Street Team

Video Transcript

"FREDERICK BURCHELL: Hello. My name is Frederick "Ricky B." Burchell with B4 Entertainment on behalf of Expert Village, and today we're going to talk about producing, manufacturing, marketing, and distributing your independent CD. Now let's talk about street teams. Street teams are now the important thing to do when you're marketing your project. Now you say, "What is a street team?" Well basically a street team is a team of people that go on the streets and need to pass off flyers and put up posters. It's good to have your street team pass off flyers and put up posters at events that are going on that represent your type of music or your genre of music that you're doing. Lots of times, they may have a big festival or a big event or big concert. What you want to do is have your street team in place. Have them have postcards. Postcards are a good thing. You get them real cheap on the Internet and get maybe some posters and get 11 x 17, 18 x 24, but they need to--when they're putting the posters up, they need to plaster the whole place with posters about your CD release. Now, when you get your posters done and your street team, always have the artwork of the album cover on there. You don't want it to have one thing and then when it go on in the store, they see something else. It's so important to market, market, market, market. Always market your product and the best way to market your product is to keep having the product picture on whatever you're marketing or whatever you're handing out and whatever people could see. Always have that picture of that product on there. So get your street team and have them work the venues and stuff that's going on, events that's going on and make sure they're passing off flyers. Make sure they have enough flyers to hand it to everybody because people will keep the flyer--they'll look at it, they get home, they surf the web or they get home or they're maybe in the store and just remember the flyer they got and they may be curious and interested, they say, "Okay, I wonder what that sounds like." or "I've seen--I've got a flyer about this so I really want to purchase this record." So just always have a street team that's good and make sure that they'd have things that they need to promote you."