How to Format the Bottom of a Movie Poster

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All of the production information at the bottom of a movie poster is actually formatted in a very particular way. Learn how to format the bottom of a movie poster with help from a professional filmmaker in this free video clip.

Part of the Video Series: Cameras & Promotions for Filmmakers
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Video Transcript

Hi guys, I'm Justin Z. I am an independent filmmaker living in Los Angeles. I am also a freelance editor. I've been getting some basic questions on filmmaking techniques including this one which is how to format the bottom of a movie poster. Well basically the bottom of a movie poster is where you put all the credits. The general goal is to make it so that they are readable but not really that noticeable. In other words, not distractive. So the general format is this, you want to get a font that looks similar to a movie poster font. Just look at a movie poster and you can go to a website called Dafonts.com and download different fonts. In order to add fonts to your poster you would want to use Photoshop, assuming you were already using Photoshop to create the poster in the first place. The way that you format it is as follows, it starts out with the distribution company, then the production company, if there is not a distribution company you just start with the production company. Then you mention the filmmakers saying an Edward Payson film. Then you mention the top billed actors so Natalie Portman, da, da, da, then mention the title. After the title comes the supporting actors followed by the top billed crew, so production designer, director of photography, editor followed by executive producers then producers, then the writer or writers then finally the director and it usually goes in that order. You can mess around with the crew a little bit but generally that is the order you want to go in. So that's pretty much all there is to it. Just make sure to design it so it is not too distracting but it's still readable and if you can, come up with some creative ways. Check out other posters so you can see how you can do this. If you have any questions, feel free to ask.

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