Whether in Las Vegas or Atlantic City, the director of player development at a casino plays a crucial role in earning revenue for the casino. By developing relationships with specific guests, handling guest issues and ensuring that staffing and training requirements meet demands, the director of player development is tied directly to income for a casino. As such, salaries can be significant; however, because of high performance expectations, candidates may not last long in their positions.
The Bureau of Labor Statistics lists the average annual salary for top executives of companies and enterprises at $113,690 as of 2008. Because directors of player development manage a department, they are considered corporate executives. The bureau adds that total compensation for corporate executives can include stock options and bonuses.
Careerbliss.com lists the average annual salary for the director of player development at the Tropicana Casino in Atlantic City between $96,000 and $113,000 as of 2011. As of July 2011, MDR and Associates, an international employee search firm, lists a search by a western United States casino for a director of player development paying an annual salary of $80,000, with a 25 percent performance-based bonus. In the same list, a central United States casino seeks a director of player development at $105,000 annually, with a 25 percent performance-based bonus.
Director of Casino Marketing
At some casinos, the director of player development is referred to as the director of casino marketing. Targeting specific customers is still a major job priority, and duties may include supervising casino marketing staff, conducting marketing research and developing marketing strategies for specific segments of the population. As of 2009, under the title "director of casino marketing," directors of player development may earn between $65,000 and $160,000 annually, according to Articleinput.com. Those with a solid track record working for large casinos may earn higher salaries
Since directors of player development often receive stock options as part of their remuneration, their stocks may suffer during a bad economy. In a May 2008 article for USA Today chronicling the effect of the economy on Las Vegas' (America's largest) casino market, investor stocks suffered tremendously as a result of consumers not spending as much in casinos. Similarly, in July 2009, Wayne Parry of the Associated Press noted that many of the largest casinos, including those in Las Vegas and Atlantic City were slashing the pay and bonuses of casino executives. Managers' salaries were cut by as much as 15 percent at Steve Wynn's casinos in an effort to save the jobs of other employees.