If you are a sales person or small business owner, it is important to have pamphlets to use as leave behinds at meetings and trade shows. A well-constructed pamphlet can allow prospects to learn what your company does, what products you offer and how your products and services can enhance the bottom line. Since printing a pamphlet will cost more than constructing an email, it is important to consider every detail when coming up with a design.
Font and Text
When selecting a font for your brochure, you want to stick with a basic font that is easy to read. Some examples of fonts that are easy on the eyes include Arial and Franklin Gothic Medium. Using the same font type throughout your pamphlet will make it look more professional. Remember that you can always bold or enlarge certain sentences and subheadings for emphasis. Concise sentences and bullet points work well in a pamphlet. Avoid using long paragraphs.
Try moving away from the classic tri-fold pamphlet shape. Custom pamphlets can be made in all kinds of shapes including stars, circles, squares and just about any other shape that you can imagine. If you are going to use a custom shape, make sure that the design relates to your industry and the content of your pamphlet. Even if you don't want to create your pamphlet in a custom shape, you should at least consider making your tri-fold pamphlet in a larger than standard size. This way, if a prospect has several pamphlets on his desk, yours will still stand out from the crowd.
Choosing your pamphlet colors is an important step of the design process. You want to pick colors that are bold and stand out, but you don't want your colors to be so distracting that your pamphlet becomes an eyesore. The branding colors for your company logo should already work well together, so one option is to stick with that color scheme. If you are doing a very creative pamphlet in a unique shape pertaining to a new product or event, you can think outside the box with your colors, but be careful not to go overboard. Stay away from neon colors that are virtually impossible to read. When your pamphlet mockup is finished, pass it around the office for proofreading and get feedback from multiple people.
Graphics and Innovations
All-text pamphlets are too simplistic. You want to be sure to include images in your pamphlet. Avoid using clip art, as it can make your pamphlet look amateur. Instead, purchase stock photos to enhance your pamphlet. If you have a graphic designer on your team, you can also create custom images. One new trend in the pamphlet world is to have a perforated edge on the last page of the pamphlet so that clients can take off your contact information and use it as a business card. This is a great feature to have, as most prospects will eventually want to throw the pamphlet away. This gives consumers the option to keep your contact information for the future.