Salon retail contests are an innovative way to market your business while improving the quality of your customer service. Make sure your ideas always serve the best interest of your customers to improve your chances of gaining business via word-of-mouth advertising. Get creative with your ideas and soon customers will expect fun and interesting promotions, resulting in repeat business.
Run A Text Messaging Campaign
Design your own text campaign with a do-it-yourself mobile marketing platform, such as Mobile Storm (MobileStorm.com), that allows easy setup and campaign maintenance. Salon customers can choose to opt-in when they cash out after an appointment. Send out a text a few times a month to your customers with a promotion for a free wash and blowout with the purchase of another service.
Send Out Postcards
Ask satisfied customers to take an already stamped postcard to send to a friend or relative recommending the salon's products or services. The postcard can be blank for customization, or already have a printed message that only needs to be signed by the customer. The message recommends the salon services and asks recipients to try them or pass the word on to a friend. Salon owners can ask customers to fill in postcards at the salon in exchange for their name being put into a drawing for a free service.
Host A Class
Run a free class on how to easily style your own hair at home. Offer techniques on blow drying and what products work best. Showcase your salon's products and offer an in-depth presentation on how customers can style and care for their own hair with ease. Ask attendees what they look for in a stylist and hair care to improve your salon services. Offer a small discount on shampoo, conditioner or a service to anyone who makes a purchase immediately before or after the class. Draw one person's name from a bowl at the end of the night to win a free service.
Partner With A Business
Partner with a local business on a contest, such as a wedding dress company or makeup artist, to promote your services. Ask them to leave coupons, flyers or business cards at their facility. Consider running a free class or consultation with the partner to attract a broader clientele. Brainstorm on a mutual contest like a bridal makeover winner where both companies promote the contest and provide services. In exchange, the salon can distribute marketing materials for its partner company or offer a small commission for any sales generated by it.