One of the building blocks of an organization's identity is its logo. "Your logo reaches everyone who has any contact with you and is the first impression someone will have of your company," says John Williams, Entrepreneur.com's Image & Branding columnist. He recommends simple logos with strong lines, such as those of McDonald's, Nike and Prudential. Mac users have a number of options for creating logos.
Use Adobe Photoshop or Adobe Photoshop Elements to design a logo on a Mac. Adobe Photoshop is a professional image-editing program. It is a complicated application to learn but is favored by professional logo designers because it offers the most advanced features. Adobe Photoshop Elements is a less-expensive version of Photoshop oriented toward the average user, so it is easier to learn. Download a free 30-day trial of Photoshop or Photoshop Elements from the Adobe website.
Make logos on a Mac with the GNU Image Manipulation Program (GIMP). This free image-manipulation application is an alternative to expensive applications like Adobe Photoshop. It does not have as many features as Photoshop but it is free and contains all the tools necessary to create a logo. As with Photoshop, learning to use GIMP is challenging.
Create logos on a Mac with The Logo Creator, a design application aimed at those who do not want to learn to use a complicated image-editing program. Logo Creator comes in 10 editions, each focused on a type of logo. You choose base images and fonts and modify them to create a custom logo for your organization.
- Photo Credit Logotype image by Max creative from Fotolia.com
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