For many, face cream is a beauty necessity. It can keep skin hydrated, lessen the appearance of wrinkles, prepare skin for makeup application and have specific therapeutic qualities. Many consumers are willing to spend lots money in search of the perfect face cream. But, it isn’t just the ingredients, fragrance, texture or purported benefits of a face cream that attract consumers. A face cream’s packaging can play a significant role in its popularity. People not only want to be beautiful; they are attracted to beautiful things. Therefore, it is important to design both functional and appealing packaging for face cream.
Things You'll Need
- Plastic or glass container with lid
- Box (optional)
Decide how you want to dispense the face cream, and choose a container accordingly. Choose a plastic pump dispenser for the most sanitary method of dispensation. Choose a plastic or glass container with an open mouth to allow users to dip their fingers in the cream.
Opt for colored glass if you choose a glass container for your face cream. Cobalt blue or amber glass jars are not only attractive; they also work to filter out harmful sunlight, which can adversely affect the quality and longevity of your face cream.
Ensure that the container you choose has a secure lid. Consumers should be able to carry the cream in a purse or bag without concerns about leakage.
Create an adhesive label for the container you have chosen. Make sure the label covers a large portion of the container to further protect the contents from damage by sunlight.
Include the name of the face cream, its ingredients and instructions for use on the label.
Design a label that reflects one or more of the ingredients in your face cream. Add a rose to a label for a face cream that has rose oil. Incorporate a sun into the label of a face cream that offers sun protection. Give consumers an idea of what makes the face cream special by including a corresponding image on the label.
Choose a font that is easy to read when creating your label. The name of the face cream should be in a larger font that other label information such as ingredients and instructions for use.
Include a box for the face cream container for more elaborate, luxe packaging. The box should be made of heavyweight, durable paper. Have the box printed with the name of the product, an image and other relevant text.