Things You'll Need:
- Dimensions of jewelry
- Names of materials used in jewelry
- Provenance of materials
-
Step 1
Write a title or headline for the description that both catches the eye and uses terms that customers might search for, such as "Bridal Handcrafted Pearl Earrings for Your Inner Princess".
-
Step 2
Specify exactly what is being sold in the listing--for example, a single set of earrings, or a necklace-and-earring set. If it is not already a part of the standard text elsewhere in your online jewelry store, also include what kind of container (gift box or bag) is included.
-
Step 3
List what the necklace, bracelet, anklet or earrings are made of. Detail the composition of the metal (such as 18K gold fill, sterling silver, or mercury-free pewter) and the names of the beads, stones, and/or pendants (for example, aragonite, clay, horn, abalone shell).
-
Step 4
Detail the jewelery's size. Give the length of the strand from end to end or the earring length (and specify where the measurement starts--such as "from the bottom of the earwire.") Specify the sizes, in millimeters, of the major pieces that comprise the jewelry, including the primary beads, any dangles or pendants, and even, if you like, the clasp.
-
Step 5
Describe what kind of clasp is used, such as lobster claw, box clasp, or toggle clasp. This helps customers who may prefer one clasp type over another.
-
Step 6
Disclose any treatments to the materials. You must disclose when beads, stones or other pieces have been dyed, heat-treated, stabilized, and chemically treated. For more information about disclosure in jewelry descriptions, see Resources.
-
Step 7
Specify the state of the materials--that is, whether they are natural or synthetic or reconstituted or, in the case of turquoise, stabilized, or, in the case of pearls, cultured in freshwater.
-
Step 8
Include any interesting details about the provenance of the materials in the jewelry description. If the pendant has an interesting story behind it, tell it--your customers will be intrigued.
-
Step 9
Add interest to the jewelry description by describing any challenges or inspiration sources you experienced in the making of the jewelry. Anecdotes and stories about the handcrafted pieces for sale can engage customers in jewelry items.
-
Step 10
Include words that people search for, so your jewelry product listings turn up in the search engines. Describe in detail as much as possible about the jewelry, both in the title and in the description. Think creatively. Your customers will never find your coral bracelet if they search for "chunky coral bracelet" and you never include the word "chunky" in the listing.
