How to Design Club Flyers

Fliers should be visually appealing and contain all pertinent information.

Fliers are single-page advertisements used to promote individuals, clubs and businesses. Because they are relatively easy to design and can be printed from a home computer, they're a very cost-effective form of communication. Fliers are also cheap to distribute, as they are often passed out by hand, placed on windshields of vehicles, posted on bulletin boards or left with area businesses.

Instructions

1. Decide what size flier to use. Normally, letter-sized paper is used, though it is not required. You can use something larger, like legal-sized (8.5 inches by 14 inches) paper, or even cut the sheets in half to produce smaller fliers.

2. Choose a color and paper type. If you are printing in color, use a white or cream-colored paper to make the text and graphics pop out. If you are printing in black and white, you may choose to use a specific color of paper, or even a multitude of colors. As for paper type, most fliers work well on computer/printer paper. High-glossy paper is great to use for pamphlets and full-color fliers. Thicker weight, such as card stock, or more porous papers are also available.

3. Purchase software, such as Adobe Photoshop, Microsoft Publisher or Corel Paint Shop Pro, so you can manipulate your text and graphics.

4. Include all pertinent information. If you are advertising an event for a club, the flier should contain the name of event, date, time, contact information and admission or ticket price, if applicable.

5. Use a simple and eye-catching photo or graphic. Your photo or graphic should be high resolution, more than 300 dpi, or dots per inch. Make sure, though, it doesn't overwhelm your message.

6. Before printing the flier, preview it often to ensure the text and graphics fit properly. Nothing looks more unprofessional then having text cut off the side of your flier. Proofread for misspellings and factual inaccuracies.

Tips & Warnings

• Do not get too wordy. Text should be limited to pertinent information only. If you want to provide additional information, direct readers to a Web site.

• Do not just search Google for an image and add it to your flier. Most of these images are low-resolution, meaning they won't reproduce well in printed materials, and are protected by copyrights.

References

• Flyer Design articles