How to Write Product Descriptions for Your Online Jewelry Shop
You designed and created beautiful hand made art jewelry. You set up a website or opened an online shop on Etsy, 1000Markets, ArtFire or another hand made craft outlet. You've taken great pictures of your items. Now you need to write a description of your hand crafted jewelry. This tutorial will help increase your shop sales by explaining the elements of a well written product description for jewelry sold online.
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Instructions
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There are many ways to write a product description for jewelry, whether you make silver jewelry, gold jewelry or fashion jewelry.
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Your jewelry is hand crafted. Explaining to your customer how you made your jewelry will add value to your product and greater appreciation from your customer. Customers of hand made craft especially like to understand the techniques used and how long it took to make. Description of the creative process inform the buyer of the effort taken to create the art.
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Although you have photographs of your jewelry, there are many questions the buyer will have that a photograph can not answer. Ask yourself, If you were at a craft fair and saw this item in a booth, what information would you want to learn when you picked up the item to examine it. What is the size of the item? Will it fit? Is it adjustable? What is the item made from? sterling silver or base metal? 14kt gold or brass? Is the item stamped 14kt? Is it stamped sterling? How light/heavy is the item? How long is it? in inches? in metric? What type of stones are in the item? How big are the stones? What other materials are in the jewelry? Where did they come from? Was it made in an environmentally sustainable manner?
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One way to prepare to write a product description for customers that shop online is to pretend you need to describe your item to a person with no sight. Think about what words you would need to explain what the item looks like and how it should be used.
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Avoid flowery language. Just describe the item. The basic rule of writing is to try to "show, don't tell." Of course you think your items are "pretty," you made them. You want to describe the item in a manner that compliments your photographs and allows the purchaser to conclude that your item is pretty....and the one that he or she really wants to buy.
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Long descriptions may not be read all the way through. Descriptions that are to short may not answer the purchasers questions and may make the item feel less personal. Your goal is Goldilocks. You want the description that is just right.
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Tips & Warnings
Be sure all your statements are true.
Be sure all your statements comply with law.
