How to Do Proximity Marketing

Proximity marketing has two major components. Traditional proximity marketing is marketing to the radius of your particular store or service. However, over time it has come to mean distribution of localized wireless advertising content associated with your business or product. Consumers pick up the transmission with their cell phones, Internet-abled devices or Bluetooth or Wi-Fi devices. Follow the steps to learn how to do proximity marketing.

Instructions

1. Install proximity broadcast stations at malls and specialty stores, wherever your product is sold. Location based marketing should reach your target audience. Make sure to show signs telling to customers to turn Bluetooth devices on to receive free messages.

2. Broadcast coupons to phones and devices, giving instant savings or free items. For example, if you have an ice cream shop outside a high-traffic walking path, giving a buy-one-get-one-free coupon may slow customers enough to stop and act on that impulse.

3. Use contextual advertising--ads appearing as content on the consumers' cell phone, selected based on the user's displayed content. If the consumer walks through a mall, he/she may welcome a free advertisement to hear about sales and promotions as well as new products or services.

4. Give localized information, such as maps and information related to your area. For example, a theater could give movie listings and show times for that particular location.

5. Display gaming and music content. Consumers who love these forms of entertainment would also love receiving free screenshots of a new game or song from a new album. This is especially important for electronics and music stores, as it could bring interested consumers, impressed at your level of technology and knowledge, into your store.

6. Show content on demand. Give access to ads, information and discounts as the consumer wants it, allowing them choice.