How to Use Banner Advertising on Websites

Banner ads are those flashing rectangular advertisements that make you feel like you're on the Las Vegas strip when you view a website. Many companies will pay for each click on their banner ad from your website. It's great, cost-effective advertisement, and it draws traffic to websites. There are several websites that will create free or low-cost banners.

Difficulty: Easy

Instructions

1. Search for websites that will create your banner for free or for a small fee. Visit Quick Banner or Top Site Guide's Animated Banner Creator.

2. Create your banner ad, or have it created by a graphic designer. The three types of banners are flash, GIF and static.

3. Decide how you're going to pay your affiliates. Most companies pay per click, but you can pay per impression or a flat rate.

4. Place your banner on your website, and ask other website owners to display it on their site. Sometimes people will do a banner exchange with you.

5. Pay a site owner to display your banner ad.

6. Join a banner exchange program, such as 1800 Banner Exchange or Trade Banner Ads.

Tips & Warnings

• You can track the traffic from your banner ads so you can adjust your advertising strategy.
• The average click rate for banner ads is much lower now than it was a few years ago.

Resources

• Value Click Media offers many companies that offer banner ads.
• Quick Banner offers free and low-cost banner templates.
• Top Site Guide offers an animated banner creator.
• Trade Banner Ads offers banner ad exchanges.
• 1800 Banner Exchange offers free ad exchanges.