Hospices provide valuable services to terminally ill patients and their families, which can be marketed using some simple yet effective methods. Since end-of-life care is something that many people will need one day, it’s important to target the general public, medical practitioners and terminally ill patients with hospice marketing efforts. Look to these ideas when planning a hospice marketing campaign.
Family physicians, nurses, medical administrators and anyone else associated with the care and treatment of terminally ill patients, are prime targets for email campaigns. These medical practitioners come in contact with seriously ill patients on a regular basis and are capable of recommending a hospice to patients that need end-of-life care. This form of marketing can be effective at reaching patients who would not otherwise know about a specific hospice.
Digital and Print Ads
The more healthy individuals who are familiar with hospice and what end-of-life care is before they get sick, the better for a hospice. Many people end up needing end-of-life care, and awareness of hospice may prompt them to seek out hospice in the future. Digital and print ads in medical journals, websites and magazines are a good way of creating general awareness about hospice and some brand recognition.
Sponsoring charitable events and non-profit organizations associated with giving or medical care is an effective way to market a hospice. Having a banner or logo placed on fliers, event tents or in other noticeable areas will get a hospice the exposure they need to reach their target market. Receiving a sponsorship credit can be enough to spark the interest of members of the general public that come in contact with the marketing collateral.
Having celebrities featured in ads, TV spots or in other marketing materials such as brochures is a good way to draw attention to a hospice. Celebrities can give a short talk about the benefits of hospice in a TV commercial or can make appearances at special events and promote hospice care. They can give talks to medical professionals and create a sense of awareness among members of the public.