Importance of Hair Conditioning Before Coloring Hair

Series Summary

Men and women have been coloring their hair since the beginning of time using chemicals, plants and pigments. In recent times, men and women dye their hair a variety of colors including everything from blonde to blue. Hair dye is made up of pigments (color) or bleaches. Depending on whether you are adding color to your hair or taking color away, the process of dying your hair can be lengthy and sometimes painful. Highlights and lowlights are accent colors that are added to specific sections of hair, as opposed to an “all-over” color that is applied to all the hair on the head.

However, if you are one of those people who love to color their hair, listen to these words of caution: damaged hair will happen. But! There is a solution. In this free video series, learn how to apply preconditioning treatments on your hair. With a healthy dose of conditioner, your hair will be ready for a new color. Learn how to pick protein conditioner and clarifying shampoo. Our expert, Sandy Powell, shows you the proper step-by-step process of coloring hair. Get tips for applying the treatments, and learn how to rinse them out. Also, learn how to use a plastic cap to really help your hair conditioner absorb. So, what are you waiting for? The steps to healthy, colored hair are just seconds away!

Video Transcript

"You must precondition your hair before doing a color process, especially if your hair has been color treated prior to today's color. The reason being is your hair, your new growth is usually very healthy and your previously colored hair is usually pretty dry so you have to even the porosity of the hair color, of the hair shaft, so the hair colors evenly. If you don't do this process in advance, that's how you end up with two different, two or three different colors of hair and the color doesn't process the way you originally wanted it to. So by preconditioning it and pre-treating it, we're going to clarify shampoo it. We're going to protein condition it and then that sets up the hair prior to hair color. It evens out the hair shaft, evens out the porosity. It puts the hair in a proper condition, ready for hair color. This will ensure that you get good even hair color with your hair so that's the reason why you want to do your pretreatment prior to hair color."