Selling merchandise and souvenirs are a large part of business plans for everything from sports teams to musical acts to museums and educational institutions. Souvenir shops provide the visitor a chance to commemorate an experience by purchasing an item that will remind him of his trip and his experience during the visit. If you're in charge of ordering products for a souvenir shop, provide products that meet customer demand for the event or exhibition.
Museums promote exhibits that draw visitors. Think of the most popular exhibits in your museum. This might be a famous painting, archaeological artifacts, historical documents or even live exhibits, such as animals or sea life. Order or create items that commemorate that experience. For example, if there's a famous painting in the museum, sell books, clothing apparel and replicas of that painting. If there's a dolphin show at an aquarium, sell stuffed animals that replicate the dolphins and a DVD of the dolphin show performance. Tie the souvenirs to each exhibit.
Food and Drink
Another popular items to sell in souvenir shops are snacks and drinks. Because some locations, such as museums, often don't allow food and drinks, people might be hungry or thirsty after visiting the exhibits. Additionally, children's groups might want snacks for the bus ride home. Aside from providing name brand snacks and beverages, have a snack manufacturer make food specifically for your location. In a baseball souvenir shop, you might sell a candy bar named after the team mascot. Creating a food line provides the customer a treat they can only get when visiting your particular souvenir shop.
Clothing is a popular souvenir item that's sold in souvenir shops. Whether you are a travel-themed shop, a museum shop, sport team shop or a theme park shop, clothing is a suitable souvenir. Detail exhibits, locations, team logos or famous things found within in the theme park. Offer a multitude of platforms, such as T-shirts, tank tops, bathing suits, sweatshirts, hats and jackets among other clothing apparel. Create apparel for babies, infants, children and even pets.
Another way people commemorate a experience when visiting the location is to take photos with friends and family. Because many people bring cameras to these locations, offer a photo booth with a few more options. Ideas include a booth where people can change the background, colors of the photos and sit with a few of their friends while photos are snapped. If you have a more formal set-up, at a theme park for example, provide scenic backdrops where people can take photos. Coordinate with exhibits or rides and take photos of people while they're visiting those exhibits or rides. Allow people to view and buy these photos in the gift shop.